MKF1120: Marketing theory and practice
Faculty of Business and Economics
![Marketing theory and practice](/images/units/MKF1120.webp)
Check the Handbook for the latest unit information.
Overview
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.
Assessment
1 - Within semester assessment - 50% 2 - Examination - 50% Hurdle type: Threshold Hurdle description: This unit contains a hurdle requirement that you must achieve to be able to pass the unit. The consequence of not achieving a hurdle requirement is a fail grade (NH) and a maximum mark of 45 for the unit.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.