MKB3802: Professional Services Marketing
Faculty of Business and Economics
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Overview
The professional services industry continues to grow and evolve as the world shifts to a service-dominate economy. Students taking this unit will be exposed to the important differences between product and services marketing. You will develop professional services marketing strategies to improve service quality and customer satisfaction, generate customer loyalty, and to manage a healthy service experience. The ability to effectively manage and market professional services is highly sought after in industry.
Assessment
1 - Within semester assessment - 60% 2 - Examination - 40%
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
