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ECX3750: European Economy And Global Business

Faculty of Business and Economics

European Economy And Global Business

Check the Handbook for the latest unit information.


This unit looks at the working of the European Union and the European markets. It focuses on the economic and business challenges for actors operating in this market and how they interact with the global economy. The monetary union of Europe represents the most significant economic experiment ever attempted in history; an attempt to overcome social, political, and cultural barriers with the final goal of one European identity. The unit uses a chronological approach to unfold the dynamic and critical issues of the European economy. It also provides a strategic perspective on issues facing multinationals doing business in Europe - such as the states' differences in business operations, intellectual property rights, and regulations - with insights into successful business models. You will have the opportunity to work in groups and discuss historical facts, business opportunities, and economic policy, to gain an understanding of how the European market works, and how it affects business strategy of market participants.


1 - Within semester assessment - 100%


Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.