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BEX3415: Start-up fastrack 1 & 2

Faculty of Business and Economics

Start-up fastrack 1 & 2

Check the Handbook for the latest unit information.

Overview

Please note, when enrolling in BEX3415 you must also enrol in BEX3416, for further information please see the program link below BEX3415 (semester 1) This unit is informed by contemporary approaches to start-ups that have been adopted by many of the world’s most successful and innovative companies. Start-up teams will be coached by practising entrepreneurs and innovators to take a venture concept to commercial reality. You will be required to test, prototype and refine a viable response to a real-world challenge or opportunity. Working in diverse start-up teams, you will use innovative approaches to problem solving, by learning how to develop and deliver an end-to-end solution. The unit is highly experiential and hands-on with learning guided through mentorship, peer-to-peer learning and industry engagement. ‘Start-up Fastrack 1’ focuses on the desirability and feasibility elements of innovation. You will undertake primary research with customers and end-users supported by desktop research to identify and frame a deeper understanding of the problem. Through iterative cycles of ideation, you will develop the capability to rapid prototype and conduct real life user-testing to evaluate your concepts and ideas. This process underpins the initial business modelling, customer acquisition and go-to-market elements of ‘Start-up Fastrack 1’ that are designed to lay the groundwork for ‘Start-up Fastrack 2’ by arming you with the necessary mindset and capabilities to build your value proposition through rigorous market validation and feasibility assessment. BEX3416 (semester 2) Part 2 of the ‘Start-up Fastrack’ experience is strongly focused on the viability and structuring aspects of a new start-up. Start-up teams in Fastrack 2 will be thoroughly immersed in the real world of start-ups and getting your venture to market with paying customers. To achieve this, you will be guided by expert entrepreneurs in understanding how best to structure your business, how to gain funding if required and how to translate a minimum viable product (MVP) into a business with market traction. You will also become more adept at selling and negotiating and at communicating your value proposition to key stakeholders such as customers, end-users, investors and mentors. Ultimately in Fastrack 2 each team will get to a point where they have paying customers and a clear growth runway or a fundamental understanding driven by the market as to why the business needs to pivot to be successful.

Assessment

BEX3415 (semester 1) 1. Within semester assessment - 100% BEX3416 (semester 2) 1. Within semester assessment - 100%

Workload

BEX3415 (semester 1) Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities. BEX3416 (semester 2) Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.