ATS1125: Public relations foundations
Faculty of Arts
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Overview
What is public relations? Is it simply spin, a professional practice, a global industry, or all of these? How can you be an ethical communicator when representing your client or employer? This unit explores the fundamentals of public relations practice in a dynamic communication environment. You will learn about public relations history, the relationship between PR and the media, the influence of social media, intercultural relations, ethics and professionalism within contemporary public relations debates. Students will learn to respond to a real-world issue and develop their presentation skills. Students will also develop public relations writing skills to produce a range of materials to meet professional standards.
Assessment
1 - Essay - 30% 2 - Presentation - 30% 3 - MediaTask - 40%
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
